Messika, the prestigious French luxury jewellery house, has appointed Edouard Schneider as its new Chief Brand Officer, effective immediately. This strategic move aims to strengthen the brand’s global presence. Schneider will oversee Messika’s communications, brand image, and international activities, including public relations, celebrity partnerships, events, social media, visual merchandising, and brand representation across the brand’s […]
The French luxury brand Dior wants to control a bigger portion of its own supply chain following an Italian supplier incident. The company has announced the establishment of a new industrial department, which will work to maintain artisanal know-how and enhance production capacities over the long run. “It is more important than ever to sustainably support our […]
Following a constant decline in sales during the second quarter, Burberry has announced a £40 million cost-reduction strategy to revitalise the brand. Chief executive Joshua Schulman, said he wants it to focus on “productivity, simplification and financial discipline.”The fashion house witnessed a sharp decline, dropping from a £223 million profit recorded during the previous September […]
