Adidas

“Mylo”™: The Mushroom Leather Revolution 

The fashion industry’s reliance on traditional leather has long been a source of environmental concern. From deforestation to the harsh chemicals used in tanning, the impact is undeniable. As consumers become increasingly aware of these issues, the demand for sustainable alternatives is surging. Traditional leather production contributes significantly to environmental degradation. Vast tracts of forests […]

Adidas Surges, Nike Slips

Adidas’ ability to attract more American consumers from market leader Nike will be crucial to its continued success in 2025, according to investors and analysts. As uncertainty looms over consumer demand in China, many brands—including those in the luxury sector—are shifting their focus to the U.S. as a key growth market. CEO Bjorn Gulden has […]