In a decisive move, Adidas has officially ended the use of kangaroo leather in its products. The announcement came during the company’s annual shareholders’ meeting on Thursday, where CEO Bjørn Gulden revealed that the use of kangaroo leather had already been quietly discontinued several months earlier. The decision follows direct appeals from animal welfare advocates, […]
Adidas has long been at the forefront of innovation in sportswear, but its commitment to sustainability is what truly sets the brand apart in the modern fashion landscape. As the fashion industry faces increasing pressure to address its environmental impact, Adidas is leveraging technology and circular design to pave the way for a more sustainable […]
The fashion industry’s reliance on traditional leather has long been a source of environmental concern. From deforestation to the harsh chemicals used in tanning, the impact is undeniable. As consumers become increasingly aware of these issues, the demand for sustainable alternatives is surging. Traditional leather production contributes significantly to environmental degradation. Vast tracts of forests […]
Adidas’ ability to attract more American consumers from market leader Nike will be crucial to its continued success in 2025, according to investors and analysts. As uncertainty looms over consumer demand in China, many brands—including those in the luxury sector—are shifting their focus to the U.S. as a key growth market. CEO Bjorn Gulden has […]
