Adidas has long been at the forefront of innovation in sportswear, but its commitment to sustainability is what truly sets the brand apart in the modern fashion landscape. As the fashion industry faces increasing pressure to address its environmental impact, Adidas is leveraging technology and circular design to pave the way for a more sustainable future.
One of Adidas’ most groundbreaking innovations is Futurecraft.Loop, a circular product that marks a significant step toward the brand’s ultimate goal of creating fully recyclable footwear. Futurecraft.Loop sneakers are made entirely from recyclable materials, with no glue or mixed materials that hinder the recycling process. After consumers have worn the shoes, they can return them to Adidas, where the shoes will be broken down and transformed into new sneakers, ready for another life cycle. This closed-loop system eliminates the need for new resources, reduces waste, and significantly cuts down on environmental impact. It’s a tangible example of Adidas’ ambition to shift towards a circular economy, one where products are continuously reused, repurposed, and recycled.
Additionally, Adidas’ commitment to sustainability is reflected in its strategic plan, Own the Game, which aims for a sustainable growth model by 2025. The brand has set ambitious goals, including sourcing 100% recycled polyester by 2024.
Adidas has also set clear sustainability targets for the coming years. By 2025, the brand aims to achieve 100% recycled polyester in all of its products. This goal aligns with Adidas’ larger sustainability strategy, which focuses on reducing its overall environmental footprint while continuing to innovate and deliver high-performance products. In 2020, Adidas made a significant leap toward this target, using more than 50% recycled polyester in its products for the first time. This milestone underscores Adidas’ commitment to sustainability while maintaining the quality and functionality consumers expect.
The company is not only focusing on materials but is also taking strides to reduce its carbon footprint and water usage. Adidas is actively investing in renewable energy across its manufacturing processes and is working to minimize waste through product designs that encourage reuse and repair. Through initiatives like “Made To Be Remade”, which encourages consumers to repair and recycle their products, Adidas is working to extend the lifespan of its products and reduce the frequency of new purchases, further supporting its sustainability goals.
As the 2025 deadline approaches, Adidas is well-positioned to lead the sportswear and fashion industries into a more sustainable future. By integrating circular design, using sustainable materials, and setting ambitious goals, Adidas is not just talking about sustainability—it’s making it a reality.
