Sustainable fashion brand Virgio has announced a collaboration with Miss UAE and Miss Planet International, Dr. Mahra Lutfi. The partnership aims to champion eco-friendly style choices across the UAE and beyond.
The announcement was made at a media event in Dubai, with industry leaders present. Dr. Lutfi will take on the role of Virgio’s Sustainable Fashion Ambassador. In this capacity, she will work closely with the brand to promote conscious consumerism in the fashion industry.
Virgio, an India-based company with a presence in the UAE, focuses on providing stylish and responsible fashion options. The brand emphasizes transparency and environmental responsibility through its use of eco-friendly materials and commitment to fair labor practices.
The collaboration signifies a move towards bridging the gap between mainstream fashion and sustainable practices, with both Virgio and Dr. Lutfi aiming to inspire a wider adoption of environmentally conscious choices.
