Vestiaire Collective, a luxury resale marketplace, has introduced a new ranking algorithm that calculates a product’s value using sales, five-year resale value growth, goods sold, likes, searches, and price offers.
The study examines the brands, pieces, and main trends driving the resale market for the season using historical data and proprietary algorithms. Aiming to aid clients in “making the best choice for their wallet, as well as their wardrobe,” the guide also investigates why people are increasingly turning to second-hand retailers as a more cost-effective way to acquire their favorite brands.
By considering elements like pricing accessibility, appeal, and long-term worth, Vestiaire Collective’s proprietary ranking, called “Unveiling the Vestiaire Value Ranking” (VVR), evaluates the companies that offer the best resale value. An analysis of more than 400 businesses served as the basis for this rating.
In the luxury market, Chanel has the most product views per user, followed by Hermès and Louis Vuitton. Gucci dominated sales volume last quarter with 36,000 items sold on Vestiaire Collective, while Dior and Prada have also had value rises of 12% and 11% over the previous five years, respectively.
Using Vestiaire’s compound annual growth rate methodology, the analysis examined some of the cult-favorite brands with the quickest rates of growth. According to the firm, this tool was designed to determine how much an item’s value has increased annually over time. On Vestiaire, Miu Miu, owned by the Prada Group, The Row, and Margiela, had the highest compound annual growth rate.
Vestiaire Collective’s vintage listings have increased by 220% during the last five years. The company attributed the rising interest in vintage to consumers becoming more aware of the value of craftsmanship. According to the survey, as synthetic fibers become more widespread in modern clothing, people are seeking pieces made of natural fibers such as wool, cotton, and silk.
