Tech Transforming Fashion

The Lectra Observatory, which studies innovation and change in the fashion, furniture, and automotive sectors, has released its third white paper on sustainability in the fashion industry. This report provides an overview of the market’s current and future challenges while highlighting emerging technological trends.
Building on its previous white paper on global traceability and transparency regulations for fashion, the Observatory’s latest paper, titled Sustainable Fashion: What Strategies and Technologies?, continues its focus on the fashion sector.
Each year, 100 billion garments are sold globally. Between 2000 and 2014, global garment production doubled, yet the lifespan of these products has dropped by a third. This surge in production has led to significant environmental impacts, with the fashion industry accounting for 10% of global greenhouse gas emissions. To address these social, environmental, and economic challenges, the industry must transform—reducing waste, improving material traceability, and optimising product marketing to minimise unsold inventory.
An international panel of fashion experts contributed their insights to this white paper. Lectra executives Maximilien Abadie and Anne Borfiga also shared their strategic perspectives.
“The fashion industry is undergoing significant shifts,” says Maria Modroño, Chief Marketing & Communications Officer at Lectra. “Consumers increasingly prioritise ethical, sustainable products, while brands face complex environmental regulations, particularly regarding traceability. With this white paper, we aim to spotlight the industry’s key challenges today, explore the strategies brands are using, and identify the technological solutions that balance sustainability with profitability and growth.”
Lectra, a leader in Industry 4.0 technology, launched its Observatory in December 2023 to mark its 50th anniversary. The Observatory examines trends and disruptions in the fashion, automotive, and furniture industries, focusing on technological evolution, environmental challenges, and business model transformations.

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