Adidas’ ability to attract more American consumers from market leader Nike will be crucial to its continued success in 2025, according to investors and analysts. As uncertainty looms over consumer demand in China, many brands—including those in the luxury sector—are shifting their focus to the U.S. as a key growth market. CEO Bjorn Gulden has […]
Nike and SKIMS are joining forces to disrupt the global fitness and activewear industry with the launch of NikeSKIMS, a brand set to redefine sportswear. This collaboration will introduce an extensive range of apparel, footwear, and accessories, aiming to welcome more women and athletes into the world of sports and effortless movement. “Nike and SKIMS […]
Nike, the world’s leading supplier of athletic footwear and apparel, is a prominent player in sports equipment manufacturing, generating over $46 billion in revenue during fiscal year 2022. Despite its market dominance, the company has faced significant revenue declines in recent quarters. In response, CEO Elliott Hill has proposed strategic initiatives to revitalise the business […]
FC Barcelona have announced a new multi year agreement with American kit supplier Nike which will help to further alleviate their financial problems. The length and value of the new Barcelona and Nike contract has yet to be disclosed, but according to Spanish media, it is said to be one of the biggest deal in […]
