Brand strategy

Deconstructing Skims: A Masterclass in Brand Strategy.

In today’s fashion industry, few names carry as much weight as Kim Kardashian. As a global icon, her influence extends far and wide. It’s little surprise that her idea, SKIMS, has also become a global lingerie legend over time. Skims is a shapewear and loungewear brand that debuted in 2019. It commits to provide inclusive […]