South Africa-based Sneaker LAB, a brand specializing in sustainable sneaker care products, has officially entered the Indian market with a new campaign fronted by former South African cricketer AB de Villiers. The campaign aims to capitalize on the growing sneaker culture in India, coupled with an increasing consumer focus on sustainable fashion and product care.
De Villiers, a popular figure in India due to his longstanding career in the Indian Premier League (IPL), was selected as the brand ambassador to highlight Sneaker LAB’s core values of sustainability and innovation. His strong connection with the Indian audience is expected to significantly boost the brand’s visibility and appeal.
In conjunction with the campaign launch, Sneaker LAB introduced a three-month promotional initiative called “The Golden Wipe – A Ticket to Meet AB,” starting May 16th and running until October. This activity is designed to engage consumers and generate excitement around the brand’s entry into the Indian market.
Sneaker LAB’s expansion into India reflects the country’s burgeoning interest in sneaker culture and the rising demand for eco-friendly product care solutions. The company’s focus on sustainability aligns with the increasing global trend towards responsible consumption, positioning them favorably in the Indian market. With AB de Villiers as the face of the campaign, Sneaker LAB is poised to make a significant impact on the Indian sneaker care industry.
