Shein’s Executive Chairman, Donald Tang, has assured that US tariffs imposed during the Trump administration will not hinder the company’s operations in the American market. Speaking to AFP in France, Tang reaffirmed Shein’s commitment to delivering goods efficiently despite the additional 20% levy on Chinese imports.
The tariffs reflect ongoing trade tensions between Washington and Beijing, raising concerns about the future of duty-free imports under $800. However, Tang remained optimistic, stating, “We will do our best to make sure the customers’ interest and customers’ experience is not affected.”
Originally founded in China and now headquartered in Singapore, Shein has faced increasing scrutiny over its labour practices. The company has been accused of sourcing cotton from Xinjiang, where reports suggest Uighur minorities are subjected to forced labour. Tang strongly denied such allegations, reiterating Shein’s zero-tolerance policy on forced labour and its adherence to International Labour Organisation (ILO) standards.
To bolster transparency, Shein has permitted independent audits of its suppliers. However, organisations such as Public Eye and Amnesty International have questioned the effectiveness of these measures, urging the company to disclose how it ensures compliance, particularly in Xinjiang.
In an effort to improve its environmental image, Shein has pledged a €200 million investment in Europe’s circular economy and recycling initiatives. However, environmental groups remain sceptical. Friends of the Earth estimates that Shein’s operations contribute significantly to carbon emissions, a growing concern as the European Union and nations like France explore regulations to curb fast-fashion waste.
Meanwhile, Shein is reportedly preparing for a global stock market listing, with London emerging as a potential venue. Tang noted that such a move would enhance transparency and foster public trust, which he described as vital for long-term growth.
As scrutiny intensifies, Shein’s approach to sustainability, transparency, and ethical sourcing will remain under the spotlight from investors, regulators, and advocacy groups.
