The innovative sustainable materials company Celys has appointed Gianluca Paladini as its new Sales Director for the EMEA region. Based in Italy, Gianluca will lead commercial strategy and operations across Europe, the Middle East, and Africa, with a strong emphasis on engaging sustainability-focused brands.
Bringing extensive expertise in textiles, fashion, and brand management, Gianluca has a proven track record in business development, international growth, and brand positioning. His cross-functional experience across product, sales, and marketing makes him well suited to drive Celys’ next phase of expansion. He will be instrumental in strengthening collaborations with brand, product, and ESG teams to accelerate sustainable innovation across the region.
In addition to his corporate career, Gianluca is a guest lecturer at LUISS Business School, where he shares practical insights into global brand and distribution strategy.
“We’re thrilled to welcome Gianluca to the Celys team,” said Eric Yip, COO of Celys. “Europe’s textile market is the most sustainability-focused in the world, and Gianluca will be instrumental in helping us forge meaningful partnerships with forward-thinking brands committed to positive impact.”
Commenting on his appointment, Gianluca said, “I’m excited to join the Celys team and to represent such an innovative company in our region. In an industry that’s constantly evolving, innovation is not just a competitive advantage—it’s a necessity. Celys’ compostable polyester marks a decisive step towards a more sustainable and resilient future for the textile and fashion industry.”
Gianluca Paladini’s appointment comes at a crucial moment, as fashion brands across EMEA face mounting regulatory pressures, evolving consumer expectations, and the imperative to reduce environmental impact. With demand surging for circular materials and transparent supply chains, brands are seeking partners who offer both innovation and credibility. Celys’ breakthrough in compostable polyester is well aligned with these industry priorities. Under Gianluca’s leadership, the company is well-positioned to close the gap between technical innovation and commercial adoption. His role will be instrumental in helping brands embed sustainability not just as a value, but as a strategic business imperative.
