Reju and NFT Partner to Create a Circular Textile Ecosystem in France.

Reju, a top textile regeneration company is partnering up with Nouvelles Fibres Textiles (NFT), a French leader in end-of-life textile recovery revolutionizing the textile industry’s approach to sustainability. This partnership reflects a common goal to transform the textile industry’s approach to waste management and sustainability by establishing a comprehensive circular ecosystem for textile waste in France.

The partnership focuses on Reju Polyester™, a regenerated polyester with a 50% lower carbon footprint compared to virgin polyester. The collaboration, which combines Reju’s regeneration technology and NFT’s sorting and recycling skills, highlights polyester’s endless regeneration potential, setting a new standard in circular textile innovation, according to Yahoo Finance. Reju’s first demonstration factory, Regeneration Hub Zero, is presently functioning in Frankfurt, Germany, and will begin production of Reju PET in 2025.

“Reju and Nouvelles Fibres Textiles are using innovation and collaboration to accelerate the transition to a circular textile ecosystem. This valuable partnership demonstrates our collective commitment to addressing the problem of textile waste and developing new ways to use the resources we have within local supply chains. With the collection of textile waste mandatory in the European Union starting in 2025*, it is imperative we have scalable systems and partnerships to process what is collected and keep it from landfills or incineration. Together, Reju and NFT are building the technology and infrastructure to regenerate and reuse materials across industries and change the way we use our resources.” said Patrik Frisk, CEO of Reju.

Reju’s unique technology helps polyester to be generated on a large scale with less waste and environmental degradation. Reju guarantees that recycled textiles have complete traceability by utilizing secondary raw materials provided by NFT, which is essential for ethical and sustainable sourcing. In 2025, the first Reju Polyester™ batches are anticipated to be available on the market, providing brands with an environmentally friendly alternative without having to sacrifice on performance or quality.

The collaboration extends beyond technology. It reflects the ideas of “permindustry,” a term that NFT created to refer to an industrial model that is less carbon-intensive, more local, and collaborative. Reju and NFT want to first lessen their carbon impact by substituting recycled polyester for virgin polyester through automated sorting and extensive recycling. The purpose is also aimed at customers, by addressing their desire for confidence, traceability, and a sustainable supply chain.

As the textile industry tackles its environmental effect, the Reju-NFT cooperation demonstrates how innovation and collaboration can achieve dramatic change. By developing a closed textile ecosystem, they are not only reducing waste, but also rethinking the industry’s relationship with resources, setting the way for a future in which sustainability is the standard.