Redress, a Hong Kong-based environmental NGO, is concluding its impactful consumer-focused series of sustainable fashion initiatives. The organization has been highlighting the innovation and dedication of Chinese designers who are leading the way sustainably, particularly through showcases at Shanghai Fashion Week and exhibitions at Bicester Village Shanghai.
Dr. Christina Dean, Founder of Redress, emphasized the importance of celebrating China’s positive influence on both local and global sustainable fashion on a press release from Zawya “We are seeing a new vanguard of Chinese designers explode into the industry, bringing with them the skills required to accelerate circular fashion,” she said.
The initiative began at the Shanghai Fashion Week runway, where Redress showcased six exceptional Chinese sustainable fashion designers. These designers, who gained prominence through the Redress Design Award—the world’s leading sustainable fashion design competition—are poised to steer one of the world’s most powerful fashion industries toward a sustainable future.
Fashion designer Ruyin Tian, a Redress alum who headlined the show, noted, “Social and environmental responsibility is a must for global and Chinese designers. The Redress platform and the huge movement towards sustainable design is only getting bigger. We must, no matter the challenges, continue to inspire change and demonstrate how our unique influences can shape a better fashion industry.”
To reach China’s fast-growing fashion consumer markets, Redress partnered with Vogue China and Xiaohongshu (Little Red Book) on a two-episode video series as part of the Vogue China Fashion Fund 2024 Redress Mentorship Programme. This collaboration aims to empower China’s leading fashion designers to accelerate circularity and promote sustainable practices.
Additionally, Redress is exhibiting a showcase of Redress Design Award 2024 Finalists and select international alumni designers’ sustainable creations at Bicester Village Shanghai. The exhibition, in partnership with The Bicester Collection under their Creative Spot Initiative, aims to support emerging designers globally and will run from October 24 to November 30. This marks the first time the Creative Spot is exhibited in China, bringing much-needed attention to emerging sustainable fashion designers.
Redress’s mission to transition to a circular fashion industry through consumer-based education and designer empowerment is imperative for China’s growing fashion market. China’s fashion industry is projected to generate a staggering US$360.4 billion by 2029.
