In anticipation of its forthcoming summit on June 3, Global Fashion Agenda (GFA) has announced its efforts to produce a sequel to the ‘Fashion Redressed’ video series.
BBC StoryWorks will produce the project, which will also collaborate with selected partners to create “human-centric pieces of branded content for the campaign”.
The show will include stories from companies and trailblazers working to close the circle in a circular economy, promote more social equity through teamwork, or transform fashion with innovative technology and ideas.
Federica Marchionni, Chief Executive Officer, GFA,said: “We are eager to continue building our work to amplify content that inspires and educates audiences around the world. As our industry focuses this year on transforming barriers into bridges, it’s more important than ever to bring to screen stories of courageous leadership, creativity and optimism that can help accelerate that journey.”
The “Fashion Redressed” series was initially launched by the GFA in 2023 to showcase sustainable innovations within the fashion world and celebrate the individuals driving these positive changes. The first series, which premiered on BBC, highlighted inventive approaches contributing to social and environmental betterment, ranging from biomimicry experts to initiatives promoting cultural recognition. The series garnered over five million video views and significant engagement on social media, demonstrating its global resonance.
The new series is scheduled for release on a dedicated microsite hosted by BBC in early 2026, leveraging BBC’s extensive reach of 175 million monthly visitors. This reach is expected to be further amplified through promotion by GFA channels and its extensive network.
The GFA is actively encouraging stakeholders across the fashion ecosystem to share their stories for potential inclusion in this upcoming commercial series. This initiative underscores the GFA’s commitment to fostering collaboration and showcasing the critical work being done to create a more sustainable and responsible fashion industry.
