Authentic Brands Group has announced a new partnership with Velocity Global Brands to relaunch Quiksilver’s women’s collection in the United States and Canada. Under the agreement, Velocity will oversee design, manufacturing, and distribution, with the collection debuting in spring 2025.
Inspired by nature, adventure, and a free-spirited lifestyle, the line will feature high-quality, versatile, and timeless pieces. The collection is expected to include board shorts, swimwear, dresses, T-shirts, outerwear, woven tops, denim, knitwear, fleece, and sweaters.
“We are thrilled to expand our partnership with Authentic to bring the Quiksilver women’s line back to life. Through this launch, we will honour Quiksilver’s rich legacy while looking ahead. We will blend surf culture with refined sophistication, bringing the best of the past and future together,” said Chris Laurita, co-CEO of Velocity Global Brands.
David Brooks, EVP of Action & Outdoor Sports at Authentic, praised Velocity’s expertise: “Velocity has proven time and again its talent for translating brand vision into standout products. We’re eager to work together to drive growth and meet increasing consumer demand for the Quiksilver brand.”
Quiksilver originally introduced its women’s line in 2008 but discontinued it in 2013. Its sister brand, Roxy, launched in 1990, remains exclusively focused on women’s apparel.
Authentic acquired Quiksilver in 2023 as part of its purchase of the Boardriders portfolio, which includes Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, and Honolua. That same year, Authentic partnered with Centric Brands to develop Quiksilver’s children’s apparel and appointed Liberated Brands as its retail and e-commerce operator in North America.
Velocity Global Brands and Authentic have an established relationship, having previously collaborated on Geoffrey Beene and Lucky Brand workwear in the U.S. and Canada.
Quiksilver has received a “We Avoid” rating from Good On You for its poor sustainability practices. While the brand uses some lower-impact materials, including recycled ones, there is no clear evidence of efforts to reduce climate impact, eliminate hazardous chemicals, or protect biodiversity in its supply chain. Transparency is also lacking, with little information on labour conditions or workers’ rights. In terms of animal welfare, Quiksilver uses materials like leather and wool but has no formal policy or traceability for animal-derived products. These shortcomings contribute to its low sustainability score.
