PUMA has successfully met its goal of producing 90% of its products using recycled or certified materials in 2024—a full year ahead of schedule—according to the company’s latest sustainability report released on Tuesday. Since setting the target in 2021, the sportswear giant has significantly scaled up the use of lower-emission materials, including 13% recycled cotton and approximately 75% recycled polyester across its product range in 2024.
“Reaching our goal of 9 out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at PUMA and our manufacturing partners,” said Chief Product Officer Maria Valdes. “We will take this momentum and continue to look for ways to reduce our environmental footprint as part of our Vision 2030 sustainability goals.”
Notably, PUMA has led the way in textile-to-textile recycling through its RE:FIBRE initiative, which transforms industrial and post-consumer textile waste into new polyester fibres. In 2024, nearly 14% of the polyester used in PUMA apparel was sourced through this programme.
On the climate front, PUMA has worked closely with key suppliers to curb greenhouse gas emissions across its supply chain. Between 2017 and 2024, emissions from purchased goods and services dropped by 17%. Operational emissions were reduced by an impressive 86% during the same period, thanks to initiatives such as switching to 100% renewable electricity for all offices, stores, and warehouses; expanding its electric vehicle fleet; and installing large-scale solar PV systems at its German headquarters and major distribution hub.
PUMA’s overarching climate goals include a 90% absolute reduction in operational emissions and a 33% cut in supply chain emissions by 2030, aligned with the scientific target to limit global warming to 1.5°C above pre-industrial levels.
In the area of human rights, PUMA has intensified efforts to safeguard worker welfare. Since 2021, over 290,000 employees and factory workers have received training on critical topics such as sexual harassment. In 2024, the average wage at PUMA’s core suppliers—factoring in bonuses and overtime—was 66% above the statutory minimum, marking a three-percentage-point improvement from the previous year.
