Puma has announced its ambitious new SDGs under its Vision 2030 project, to strengthen its progress in its climate protection efforts. Puma aims to significantly reduce its greenhouse gas emissions and increase the use of recycled materials, setting a new standard for climate responsibility in the fashion industry. In the beginning of the year, they announced a reduction in greenhouse gas emissions by 24 percent (market-based), compared to the last two years. They achieved their target seven years earlier than planned.
By 2030, the sports giant plans to its absolute Scope 1 and 2 greenhouse gas emissions by 90 percent (market-based) from a 2017 baseline. To add on, Puma has committed to reducing absolute Scope 3 emissions from its supply chain and logistics by 33 percent compared to 2017. Their ambitious targets align with a 1.5-degree scenario and have been approved by the Science Based Targets Initiative (SBTi).
Puma’s Vision 2030 includes increasing renewable energy among its core suppliers and focusing on less carbon-intensive materials. In 2023, Puma produced eight out of ten products from recycled or certified materials and aims to reach nine out of ten by 2025. The company is also working towards using 100% recycled polyester fabric in its products by 2030.
Anne-Laure Descours, Chief Sourcing Officer at Puma, stated, “With Vision 2030, we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity, and human rights. We are setting the bar higher to stay true to our responsibility to be forever and better.”
Puma’s commitment to sustainability extends beyond climate targets, with plans to introduce circular business models, including resale and repair options in selected markets. The company also aims to train 400,000 workers on human rights issues and eliminate the gender pay gap at its core factories by 2030.
