Perfect Moment, a luxury outerwear and ski clothing manufacturer, has expanded its US resale programme to include the UK, Italy, Germany, and France. This initiative, dubbed Perfect Second Moment, aims to promote a circular economy by extending the lifespan of the brand’s products.
Mark Buckley, CEO of Perfect Moment, stated, “With this global expansion, Perfect Second Moment marks a significant milestone in its development, offering a broader, cost-effective approach to reducing waste and fostering a sustainable future.”
The expansion comes just months after Perfect Moment partnered with Reflaunt to launch its resale service in the US. Customers can return their old Perfect Moment skiwear and accessories in exchange for vouchers applicable towards future purchases on the Perfect Second Moment website, powered by Reflaunt’s technology. This resale scheme addresses the issue of valuable items losing worth when left unused in closets, streamlining the process and saving customers time and effort.
By embracing sustainability and encouraging responsible consumer behaviour, Perfect Moment not only enhances its brand value but also contributes to a greener future. As more customers engage with this innovative programme, Perfect Moment reaffirms its commitment to quality, style, and environmental stewardship. (1)