OTB Group has appointed Andrea Rosso as its Sustainability Ambassador, reinforcing its commitment to responsible and innovative fashion practices through its ‘Be Responsible, Be Brave.’ strategy. In this role, Rosso will lead sustainability initiatives across the company and its global supply chain, fostering a culture of environmental responsibility.
Building on his experience as Diesel’s Sustainability Ambassador since 2020, Rosso has played a pivotal role in reshaping the brand’s approach to sustainability. Under his leadership, Diesel partnered with the United Nations Industrial Development Organization (UNIDO) on a circular economy project, enhancing supply chain efficiency and reducing waste. His efforts have also driven collaborations with key industry players to create sustainable collections, combining creativity with a forward-thinking approach.
Renzo Rosso, Chairman and Founder of OTB Group, praised Andrea’s extensive expertise and passion for sustainability, describing him as an essential force in the company’s mission to drive positive change. “Andrea has extensive experience in the field of sustainability, an extraordinary vision and a deep passion for this topic. His life is permeated by this philosophy, which translates into authentic and ongoing commitment. He is able to combine creativity with a strong forward-thinking orientation, and has long been our point of reference in the mission towards a better world,” said Renzo Rosso.
In his new capacity, Andrea Rosso will work closely with OTB’s sustainability team to implement initiatives across its portfolio, which includes Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. His focus will be on advancing material innovation and treatment technologies, collaborating with research and development teams to introduce sustainable solutions. He will also lead internal training programmes, ensuring sustainability is embedded at all levels of the organisation.
Alongside this role, Rosso will continue as a Sustainability Ambassador and Creative Consultant at Diesel, leveraging the brand’s advancements to influence best practices across OTB Group. His commitment extends beyond corporate frameworks, as he remains dedicated to educating industry professionals and consumers on sustainable fashion, fostering a more responsible mindset throughout the supply chain.
Under Andrea Rosso’s leadership, OTB Group is set to strengthen its commitment to sustainable fashion. His expertise will drive innovation, collaboration, and education, embedding sustainability at the heart of the company’s operations. By integrating these principles across its brands and supply chain, OTB continues to shape a more ethical and forward-thinking fashion industry.
