The North Face is expanding its UK product repair offering through a new partnership with aftersales technology provider Prolong. In collaboration with its long-standing care and repair partner, ACS Clothing Ltd, this initiative aims to modernise and scale repair services with a focus on digital accessibility and customer convenience.
The partnership introduces a streamlined system that manages both in- and out-of-warranty repairs, making it easier for customers to access post-purchase support—even for older products. The platform is fully customisable, allowing it to accommodate local market needs while integrating seamlessly with The North Face’s retail and e-commerce operations.
“Repairs have become a strategic lever for The North Face,” said Marta Pellegrino, Senior Sustainability Specialist at the brand. “Prolong has enabled us to structure aftersales to support both sustainability goals and business performance.”
For The North Face, the move strengthens its commitment to environmental responsibility by extending product lifespans and reducing waste. From a commercial standpoint, it also opens new revenue streams through paid repairs of out-of-warranty items, while boosting operational efficiency.
Tanguy Frécon, CEO of Prolong, commented, “Working hand in hand with The North Face, we tailored every feature to match the reality of their operations. The goal was clear: deliver speed, control, and simplicity, without compromising on brand standards.”
This initiative aligns with The North Face’s enduring “Never Stop Exploring” ethos, reinforcing its dedication to sustainable innovation and long-term product stewardship.
