MySize, Inc., an AI-driven retail solutions provider with a market capitalisation of $2.66 million, has acquired the key assets of Percentil, a second-hand fashion marketplace previously operating in Spain, France, Germany, and Italy. The acquisition was completed through MySize’s newly formed Spanish subsidiary, following Percentil’s insolvency proceedings.
This strategic move supports MySize’s broader vision to reposition Percentil as a premium re-commerce platform aligned with upcoming European Union sustainability regulations.
“Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one,” said Ronen Luzon, CEO of MySize. “This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning.”
The transaction, valued at approximately €610,000 (circa $679,000), was funded entirely through existing cash reserves — incurring no debt or equity dilution. MySize maintains a healthy financial position, reporting a current ratio of 3.03 and holding more cash than debt on its balance sheet.
The acquisition includes 17 employees, a centralised warehouse, an AI-powered pricing engine, and an inventory of over 120,000 quality-assured garments. MySize anticipates that Percentil will generate $1.5 million in revenue during the second half of 2025, representing a 25% boost in the company’s total revenue and contributing to improved profitability.
Despite achieving 18.02% year-on-year revenue growth, MySize continues to face profitability challenges. The integration of Percentil is a critical step towards long-term financial stability and strategic diversification.
The company plans to leverage synergies with its existing technologies, such as Naiz Fit’s AI sizing solution and Orgad’s logistics network, to enhance operational efficiency. The integration also supports MySize’s transition towards a SaaS-based revenue model, strengthening its position in the European second-hand fashion market.
“We believe this to be a strategically sound and financially compelling acquisition,” added Luzon. “With a minimal upfront investment, we believe that we’ve secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that’s profitable. We believe that Percentil’s integration accelerates our entry into the circular economy while strengthening the financial foundations of our group.”
With EU regulations increasingly favouring textile reuse and recycling, MySize’s acquisition places it at the forefront of Europe’s expanding circular fashion sector — forecast to exceed $25 billion in market value by 2027.
