The spotlight is shining on Moscow as the BRICS+ Fashion Summit sets the stage for a transformative gathering of industry leaders from the Middle East and over 100 countries. Following the conclusion of Paris Fashion Week, this landmark event is poised to be a pivotal moment for emerging fashion markets, emphasizing the importance of sustainability, innovation, and global market expansion.
Delegates from the UAE, Egypt, Jordan, Lebanon, Kuwait, and several other nations are convening to engage in meaningful discussions about the future of fashion. The summit’s core mission revolves around championing diversity, celebrating unique cultural identities while supporting local creators in preserving their rich traditions.
Susan Sabet, founding board member and secretary general of The Egyptian Fashion and Design Council, remarked, “Large-scale summits and conferences such as the BRICS+ Fashion Summit are invaluable platforms for connecting leading industry figures from both established and emerging markets.” This sentiment was echoed by Shirene Rifai, founder of Jordan Fashion Week, who highlighted the summit’s potential to shape the future of fashion across diverse regions.
One of the key features of the summit will be the International Exhibition ‘Heritage,’ showcasing designers from more than 30 countries. This exhibition promises to take attendees on a captivating cultural journey, presenting traditional crafts reimagined with a modern twist. Notable designers include Aadima from Qatar and Eman Al Ahmad from Jordan, whose collections reflect the elegance of Arabic influences. Egypt’s PAZ-Cairo will also make an appearance, presenting its renowned caftans, jalabiya dresses, and prêt-à-porter collections, underlining the sophistication of Middle Eastern design.
Running concurrently with the summit, Moscow Fashion Week will spotlight emerging fashion markets, featuring designers from the UAE, Russia, China, Indonesia, and South Africa, among others. Highly anticipated participants include the UAE’s ANGELO ESTERA, known for its stunning evening fashion collections infused with Arabian flair.
Following last year’s successful gathering, the BRICS+ Fashion Summit aims to solidify Moscow’s reputation as a crucial hub for emerging fashion markets. The involvement of Middle Eastern brands at this summit signifies a promising new chapter, where diversity, innovation, and tradition converge to leave a lasting impact on the global fashion landscape.
As discussions unfold and collaborations emerge, the fashion world looks forward to witnessing how this summit will propel the Middle East’s fashion industry into new territories, making its mark on the international stage.