As global fashion continues to evolve, Middle Eastern designers are poised to take center stage at this year’s Moscow Fashion Week, running from October 4th to 9th. With over 120 designers participating, the event is recognized as a vital platform for emerging brands and a gateway to the luxury fashion market, particularly in Russia.
Among the distinguished names participating is the renowned Emirati brand ANGELO ESTERA, celebrated for its exquisite garments tailored for royalty and celebrities. The brand’s latest collection, titled “Elysian Blooms,” promises to captivate audiences with its intricate embroidery, luxurious fabrics, and meticulous craftsmanship. “It is important to showcase at Moscow Fashion Week as it is the gateway to present our brand to the luxury designer market in Russia,” said Angelo Estera, emphasizing the collection’s relevance in a rapidly changing fashion landscape.
Moscow Fashion Week has established itself as a launchpad for creators seeking to connect with the global fashion community. This year’s event also places a spotlight on the growing trend of modest fashion, which has garnered significant popularity in Russia. Young brand SPONTA is set to present a collection that merges modern aesthetics with traditional craftsmanship, showcasing national ornaments inspired by the designer’s heritage.
In addition, ZUHAT, a regular participant at Moscow Fashion Week, will unveil a collection that fuses traditional Kaytag embroidery with contemporary deconstructed silhouettes, exemplifying the creativity that arises from cultural intersections. Measure, a brand representing Dagestan, will also showcase its unique approach to fashion by intertwining local traditions with modern trends.
The timing of Moscow Fashion Week coincides with the BRICS+ Fashion Summit, where designers from over 100 countries will gather to celebrate global fashion. Middle Eastern designers will be prominent at the Summit, representing a diverse range of cultural backgrounds and artistic expressions. Eman Al Ahmed from Jordan will showcase intricate traditional embroidery, while PAZ-Cairo from Egypt will present contemporary caftans that blend traditional craftsmanship with modern designs. Additionally, aadima from Qatar will highlight the artistry inherent in modest fashion.
Moscow Fashion Week promises to be more than just a fashion showcase; it is a celebration of cultural richness and diversity, allowing Middle Eastern designers to highlight their unique talents on an international stage. As the world watches, these designers aim to make their mark and further elevate the prominence of Middle Eastern fashion in the global arena.