Mango Commits to Cruelty-Free Wool by 2030

Europe’s leading fashion brand, Mango has pledged to acquire exclusively certified wool free from live lamb cutting, popularly known as mulesing, by signing the FOUR PAWS Brand Letter of Intent. The company has now joined the 90 international fashion companies including Adidas, Zara and Patagonia that have already agreed to FOUR PAW’s Letter of Intent.

Mulesing, also known as “live lamb cutting” according to Four Paws, is the process of removing the skin from around a lamb’s buttocks and tail to avoid flystrike, a painful ailment that can be fatal within 24 hours if treatment is not received. The Brand Letter of Intent expresses a broader appeal for the Australian wool sector, which accounts for more than 80% of Merino wool sourcing for the global fashion industry, to prohibit mulesing, which is currently legal in the country.

“After three years of intense talks, we applaud Mango’s decision to ban the cruel mutilation of lambs and call on Australia, by far the biggest wool producer for clothing, to do the same. The shift towards more animal welfare for such a key player in the fast fashion sector is also a signal for other competitors to follow suit. The Australian wool industry can no longer ignore the sheer number of brands supporting this global movement. It must finally put an end to this outdated and extremely painful procedure for Merino lambs and transition towards pain-free alternatives.” said Rebecca Picallo Gil, wool campaign lead at FOUR PAWS.

Mango’s commitment to ethical sourcing goes beyond wool. The company has also established various sustainability initiatives including lowering its environmental effect and promoting fair labor practices. This decision by Mango is expected to have a positive impact on the global fashion industry, pushing other businesses to follow suit and adopt more ethical sourcing procedures.