FASHIONPHILE, the premier resale platform for pre-owned, ultra-luxury accessories, has announced Nicole Richie as its brand ambassador for 2025. The fashion icon, actress, creative director, and entrepreneur fronts the brand’s latest campaign and unveils an exclusive edit of her favourite designer handbags, jewellery, and accessories.
“As long as I can remember, I have always loved vintage shopping and believed in giving beautiful pieces a second life, so partnering with FASHIONPHILE is merely a natural extension of how I live and shop,” said Richie. “Circularity is a lifelong commitment for me, rather than a short-lived trend — and shopping with FASHIONPHILE makes me feel like I’m curating a vintage collection that has purpose and meaning, yet feels modern and fun. I love the thrill of the treasure hunt!”
The campaign, shot in Los Angeles by Claire Leahy and styled by Jamie Mizrahi, reflects Richie’s effortless style and deep-rooted commitment to sustainable fashion. A 30-second video accompanies the launch, featuring Richie highlighting key pieces and discussing her passion for second-hand luxury and the simplicity of buying and selling through FASHIONPHILE.
“Our partnership with Nicole underscores a shared commitment to a more circular economy and a deep appreciation for second-hand luxury,” said Sophia Tsao, Chief Digital and Marketing Officer at FASHIONPHILE. “Her long-standing passion for conscious consumption aligns seamlessly with our vision at FASHIONPHILE – to make luxury more approachable through longevity in fashion.”
Richie’s curated selection features iconic pieces from Chanel, Hermès, Balenciaga, Gucci, Christian Dior, and Louis Vuitton, along with fine jewellery by Cartier, Van Cleef & Arpels, Tiffany & Co., and timepieces from Hermès.
Richie’s dedication to sustainable fashion has been consistently reflected in her work — from ethically sourced materials and eco-conscious production processes to her personal wardrobe choices. In 2008, she launched House of Harlow 1960, a lifestyle brand that began with jewellery and later expanded into clothing, eyewear, and home fragrances. The brand embraces a bohemian aesthetic while prioritising sustainability at its core. Richie’s commitment to environmentally responsible fashion extends to the red carpet, where she often appears in flowing, boho-inspired gowns made from sustainable fabrics, underscoring her role as a prominent advocate for eco-friendly design.
