Kendra Scott’s Stylish Vision

Kendra Scott, the U.S.-based fashion and accessories brand, announced its entry into the eyewear market on Tuesday through an exclusive, long-term licensing agreement with American eyewear leader Marchon Eyewear.

This collaboration will bring Kendra Scott’s first-ever eyewear collection to life, featuring both sunglasses and optical styles. The designs will reflect the brand’s signature aesthetic, characterised by bold colours, distinctive shapes, and innovative materials. These feminine styles are crafted to complement the brand’s iconic jewellery and lifestyle accessories.

“As we continue to expand into the lifestyle category, we’re excited to partner with Marchon Eyewear to launch the Kendra Scott eyewear collection. With their expertise in quality and an established distribution network, Marchon is the perfect partner as we venture into this new space,” said Tom Nolan, CEO of Kendra Scott.
The debut eyewear collection will launch in the U.S. this September. It will be available at Kendra Scott stores, the brand’s website, and select optical retailers and department stores.

President of Marchon Eyewear, Thomas Burkhardt expressed enthusiasm for the collaboration: “We are thrilled to welcome Kendra Scott into our world-class portfolio of brands, a truly remarkable brand known for iconic jewellery designs, but also their philosophy and commitment to giving back. We are very proud to announce this partnership, and we are confident the brand’s expansion into eyewear will be a great success for many years to come.”

Based in New York, Marchon Eyewear is a leading global manufacturer and distributor of eyewear and sunglasses. The company offers an extensive portfolio of products under renowned licensed brands, including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham, and ZEISS.

Kendra Scott prioritizes sustainability by creating eco-friendly products that blend style with environmental responsibility. By utilizing recycled materials and adopting low-impact manufacturing processes, the brand minimizes waste without compromising quality or design. Their durable, functional green travel accessories embody a commitment to the planet and serve as thoughtful, sustainable gift options, particularly during the holiday season.

Kendra Scott is also deeply committed to social responsibility, with a focus on empowering women and youth. Through the Kendra Scott Foundation, established in 2023, the brand supports initiatives in health, education, and entrepreneurship. Programmes such as “Yellow for Pink” fund breast cancer research, while “Kendra Cares” brings jewellery design workshops to children in pediatric hospitals.

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