HUGO BOSS has launched NovaPoly, an advanced recycled polyester yarn developed in collaboration with suppliers Jiaren Chemical Recycling and NBC LLC. The company holds the trademark and exclusive usage rights for the first year, signalling its commitment to reshaping industry standards.
Part of the BOSS THE CHANGE initiative, NovaPoly will debut in select BOSS Green products globally from October 2025. Initially exclusive to the BOSS and HUGO brands, HUGO BOSS is progressing towards a broader licensing model to extend access to other industry partners.
NovaPoly is engineered from textile waste sourced from both production processes and post-consumer garments. Enhanced with a natural additive, the fibre is designed to degrade more readily in the environment, mimicking the breakdown of natural fibres—an important step in reducing long-term pollution. This development aligns with HUGO BOSS’s strategic goal to combat microplastic pollution, a cornerstone of its sustainability agenda.
Products featuring NovaPoly will be available from October 2025 via BOSS online platforms, retail stores, and select wholesale partners. The Spring/Summer 2026 BOSS Green collection will incorporate the fibre into select performance wear garments.
NovaPoly builds upon the company’s ongoing work to create alternatives to conventional polyester and polyamide, following earlier efforts such as its 2022 partnership with HeiQ AeoniQ LLC. HeiQ AeoniQ introduced a first-of-its-kind, continuous cellulosic filament yarn with performance metrics comparable to polyester and nylon. Scalable and fully recyclable within a circular production model, HeiQ AeoniQ represented a significant milestone in replacing oil-derived fibres with sustainable alternatives—paving the way for innovations like NovaPoly.
Innovations like NovaPoly are pivotal in the fashion industry’s drive towards sustainability. By converting textile waste into high-performance, biodegradable fibres, HUGO BOSS tackles two key environmental issues: reducing waste and combating microplastic pollution. The approach also reduces the reliance on virgin, petroleum-based materials. Beyond their technical value, such breakthroughs offer a scalable model for circularity, promoting collaboration, responsible sourcing, and environmental accountability throughout the supply chain.
