Perfect Corp. has acquired Wannaby, a leading platform for virtual try-ons and immersive digital experiences, signalling its expansion into luxury sectors such as footwear, handbags, and apparel.
Wannaby, renowned for its cutting-edge digitalisation solutions, has redefined virtual shopping for over 30 top-tier luxury fashion brands. By integrating Wannaby’s innovative technology, Perfect Corp. aims to elevate its beauty tech offerings and revolutionise digital interactions across both the fashion and beauty industries.
In partnership with Farfetch, this acquisition strengthens their shared commitment to advancing fashion technology. Farfetch will continue utilising Wannaby’s solutions to enhance digital shopping experiences, furthering a joint vision for innovation in the luxury market.
“This expansion into new fashion categories such as shoes and bags underscores our commitment to innovation and our ability to deliver exceptional value across diverse sectors,” said Alice Chang, founder and CEO of Perfect Corp.
Perfect Corp. is a global leader in SaaS-based artificial intelligence and augmented reality solutions, specialising in beauty and fashion technology. Headquartered in New York, the company offers innovative AI and AR services to enhance digital experiences. It is publicly traded on the New York Stock Exchange under the ticker symbol PERF.
Farfetch, a British e-commerce platform, specialises in luxury fashion and beauty products. Serving as a global digital marketplace, it connects customers with hundreds of brands, boutiques, and department stores worldwide. In January 2024, Farfetch was acquired by Coupang.
