The fashion brand Szabo Sihag, based in both London and India, is making waves by demonstrating that traditional Indian craftsmanship and sustainable practices are not just compatible, but inherently linked. Founded by Meghna Sihag and Krisztian Szabo, the label is committed to ethical production, waste reduction, and supporting local artisans across India.
In an industry often dominated by fast fashion’s environmental and social costs, Szabo Sihag stands out by embracing a “reuse, reduce, recycle” philosophy. The brand actively incorporates deadstock denim and unused odhanis (traditional Indian head coverings) from Rajasthan and Haryana into their designs, giving new life to otherwise discarded materials.
A cornerstone of their sustainable approach is the exclusive use of Khadi cotton. This hand-spun and hand-woven fabric, a symbol of India’s independence movement, is not only environmentally friendly but also culturally significant. By sourcing Khadi from small village artisans and working with the Khadi & Village Industries Commission, Szabo Sihag helps to preserve this vital craft and support the livelihoods of those who practice it.
Beyond material choices, Szabo Sihag prioritizes responsible manufacturing. Instead of large-scale factories, they collaborate with small, independent, and family-owned businesses throughout India. This approach ensures fair wages and better working conditions for artisans, while also allowing for small-batch production, often only creating garments once an order is placed, to prevent overconsumption and minimize waste.
Szabo Sihag’s designs blend contemporary Western aesthetics with traditional Indian elements, creating unique pieces that celebrate cultural heritage while promoting a more conscious approach to fashion. Their commitment to both environmental preservation and the upliftment of Indian artisans sets a powerful example for the global fashion industry.
Source: Homegrown
