Eightyards GmbH, the wholly owned subsidiary announced by Hugo Boss last year, has officially commenced operations. Based in Metzingen, the company aims to repurpose surplus materials, aligning with the broader shift towards sustainability.
Eightyards operates across three key areas: reselling, reusing, and the re-, up-, and downcycling of surplus textiles. It caters to both the fashion industry and other sectors. The venture is led by former Hugo Boss executives Markéta Miltenberger (Director) and Placido Klitzke (Co-Director).
“The creation of Eightyards shows our great internal talents and their entrepreneurial spirit. I am excited to see the contribution that Eightyards will deliver to the circular economy,” says Daniel Grieder, CEO of HUGO BOSS. “At HUGO BOSS, we are already leveraging data-driven insights to enhance efficiencies across our value chain, especially with our Digital Campus and the digital TWIN program. Eightyards is another step on our journey to shape a more sustainable future.”
Beyond reselling, Eightyards transforms unused fabrics into new products, including clothing, tote bags, shoe bags, pen cases, and pillowcases. Over the coming years, the goal is to establish the venture as a leading global facilitator in repurposing surplus materials.
Already collaborating on initial projects with fashion and telecoms clients, Eightyards seeks to position itself as a key global player in surplus material repurposing.
“As a HUGO BOSS subsidiary, we have access to high-quality surplus materials which have been sourced under high ESG (Environment, Social, Governance) standards. This is an asset we want to leverage for our customers,” explains Markéta Miltenberger, Director of Eightyards. “Our aim is to drive cross-industry collaboration with partners beyond the fashion sector.”
Eightyards prioritises its customers’ unique needs, striving to deliver the optimal solution for every use case. The venture also plans to expand its services to additional material supply sources in the future.
Backed by HUGO BOSS and driven by innovation, Eightyards is poised to transform sustainable material management. Through cross-industry partnerships and continuous advancement, the company aims to become a leading force in the circular economy, redefining how surplus materials are repurposed globally.
