Global fashion advocacy group Fashion Revolution has launched its annual Fashion Revolution Week, taking place from 22 to 27 April under the theme ‘Think Globally, Act Locally.’ The global campaign urges major fashion brands to drastically improve transparency across their supply chains and to reaffirm their commitment to environmental and social responsibility.
Now active in over 80 countries, the initiative seeks to mobilise citizens, local communities, and policymakers to take coordinated action towards a more ethical and sustainable fashion industry. At its core, the campaign highlights the pressing need for heightened awareness, the development of critical skills, and stronger enforcement of environmental and labour protections.
The organisation has voiced serious concerns over a noticeable decline in the environmental commitments of leading fashion companies, particularly their reluctance to move away from fossil fuel dependency. This decline comes at a time when global regulatory momentum appears to be weakening, making grassroots pressure increasingly vital to keep sustainability and human rights on the agenda.
Fashion Revolution is calling on brands to adopt Extended Producer Responsibility (EPR) and Ultimate Producer Responsibility (UPR) practices globally, even in regions where such policies are not yet legally required. The organisation argues that early and voluntary adoption by industry leaders can set a precedent and build momentum for broader international regulatory frameworks.
The campaign is also pressing brands to demonstrate genuine leadership by supporting robust legislation, providing clear and transparent disclosures, and establishing specific, time-bound targets for sustainability. Central to this call is the demand for brands to publish detailed information about their supply chains, including production volumes, the implementation of living wages for workers, and tangible progress towards decarbonisation.
As part of a broader financial appeal, Fashion Revolution is urging brands to invest at least two per cent of their annual revenue into the decarbonisation of their supply chains. This funding, the organisation maintains, is essential to ensure a fair and equitable transition for workers and communities as the industry moves towards more sustainable practices.
Local Fashion Revolution chapters have already begun launching Retail Funding Campaigns, encouraging retailers to provide financial backing to national teams and to use their platforms to raise awareness about these critical issues. A major focus of this year’s discussions will be ‘Beyond Plastic Fashion’, which challenges brands to critically assess their reliance on plastics and to commit publicly to reducing—and eventually eliminating—plastic from their supply chains.
Executive Director Sarah Jay reinforced the campaign’s core message, stating: “At Fashion Revolution, we believe everyone has a role in creating a fashion industry that prioritises people and the planet. When we act individually yet collectively, we can leverage our combined strength to advocate for those who are not heard, engage important stakeholders, and promote systemic change.”
