Brands For Less Pioneers Sustainable Off-Price Retail in the Middle East 

As sustainability becomes increasingly crucial in the global fashion landscape, Brands For Less Group, the leading off-price retailer in the Middle East, is stepping up to the challenge. The company is committed to reducing waste and promoting environmentally responsible shopping practices, aligning with the growing demand for sustainable options among consumers. 

Brands For Less utilizes an innovative off-price business model that enables brands to sell excess inventory at discounted prices. This approach significantly mitigates the environmental impact of unsold stock, extending the lifecycle of products and preventing them from contributing to landfills. With a rising trend in eco-conscious consumers looking for affordable and sustainable fashion, Brands For Less is effectively bridging the gap between conscious consumerism and accessible shopping. 

“At Brands For Less, we believe that sustainability and affordability can go hand in hand,” stated Toufic Kreidieh, Executive Chairman of the Board and Group CEO of BFL Group. “Our model helps reduce waste by giving unsold products a second life, benefiting both the environment and our customers.” Kreidieh highlighted the company’s investment in sustainability, mentioning the installation of 2,040 high-efficiency solar panels on the rooftops of two of its properties. This initiative has led to a reduction of 700 metric tonnes in energy consumption and carbon footprint. Additionally, the company has adopted recyclable and reusable bags, further minimized waste and promoting sustainable consumer behavior. 

Operating an extensive network across the globe, Brands For Less plays a crucial role in reducing the carbon footprint linked to the production of new goods. By offering unsold items from well-known global brands, the retailer decreases the demand for additional manufacturing processes, thereby conserving vital resources such as water and raw materials. 

The positive environmental impact of off-price models is already evident worldwide. According to industry reports, similar business frameworks prevented thousands of tonnes of CO2 emissions and waste in 2022 alone. Brands For Less is dedicated to continuing this trend by expanding its operations throughout the Middle East and Asia while adhering to sustainable practices. 

As the market for eco-friendly shopping options continues to grow, Brands For Less stands poised to offer sustainable solutions that do not compromise on quality or style. The retailer is committed to enhancing its product offerings to cater to the diverse needs of customers while placing sustainability at the core of its operations. 

In a time where environmental considerations are paramount, Brands For Less Group is proving that off-price retail can contribute positively to fashion sustainability, making responsible shopping more accessible to consumers across the region. [1

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