Birla Cellulose, part of the Aditya Birla Group, made a statement at Jaipur Times Fashion Week with an exclusive exhibition of its latest collection manufactured with Livaeco, an eco-enhanced variety of their fabric. The line, created in partnership with recognized partner brands such as Indoera, Juniper, and Holly Hock, exemplifies sustainable apparel that combines style, comfort, and eco-consciousness. Tejasswi Prakash, the showstopper for Livaeco, wowed the audience with her elegance and personality on the runway at the highly anticipated fashion event. Tejasswi was dressed in a custom crafted ensemble by the company, capturing the essence of fluid fashion with sustainability at its core.
Livaeco’s exhibition established new standards for sustainable couture, and Jaipur Times Fashion Week remained a leading venue for showcasing fashion innovation. Designers, fashion enthusiasts, and business executives gathered at the event to see the revolutionary potential of ethical fashion.
The partnership between Birla Cellulose and Holly Hock, Juniper, and Indoera united various design philosophies around a common sustainability goal. Fashion can be both luxury and ecologically conscious, as demonstrated by the collection’s flowing lines and elaborate handcrafted detailing. Modernity and tradition were seamlessly combined in Livaeco’s most recent collection, which featured ensembles that were less harmful to the environment in addition to being highly fashionable. Because the fibers were acquired responsibly, the brand’s dedication to sustainability was evident in each garment’s lower carbon footprint and water use, making it an environmentally beneficial option.
One fashionable step at a time, Livaeco by Birla Cellulose reaffirmed its dedication to a greener future as it took center stage during Jaipur Times Fashion Week.
