E-commerce giant Amazon is set to roll out a new, low-cost delivery service in the UK, reportedly named “Haul.” This service aims to compete with budget parcel carriers by offering significantly cheaper shipping options for customers.
While specific details about the pricing structure and the exact launch date remain unconfirmed, reports suggest that “Haul” will leverage independent drivers, potentially operating on a similar model to existing gig economy delivery services. This approach is expected to allow Amazon to offer more competitive rates compared to traditional postal services and established courier companies.
The move comes as Amazon continues to expand its logistics network and seeks to gain greater control over the delivery process. By offering a lower-cost option, Amazon could attract a wider range of sellers and customers, particularly those who are price-sensitive or who currently rely on less efficient or more expensive shipping methods.
Industry analysts anticipate that the introduction of “Haul” could put pressure on existing delivery providers in the UK to re-evaluate their pricing strategies and service offerings. It also signifies Amazon’s ongoing ambition to become a comprehensive player in the e-commerce ecosystem, from product sales to final delivery.
