David Shah, a renowned trend forecaster, painted a challenging yet hopeful picture for the textile industry, particularly in swimwear and activewear, at the Mare di Moda fair, held from November 5 to 7 at the Paris des Festivals in Cannes, France. He began his seminar with a powerful statement which stated “I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent.” The industry is facing significant economic hurdles, with average losses ranging from 25% to 30%. He accentuated the importance of adaptability and resilience, striking a balance between technological innovation and respect for tradition and culture. The seminar continued addressing the current issues in textile industry including: what are consumers looking for? What strategies will best position spring/summer 2026 collections? How to meet emerging consumer demands?
The textile industry is undergoing a significant transformation. It’s no longer considered enough to simply follow the latest fashion trends. To stand out in this increasingly competitive market, one must prioritize sustainability, diversity, and inclusion. Biopolymers and recycled fibers are some of the textiles that have achieved widespread acknowledgement during the last seasons, due to its longevity and resistance to wear and tear without having to compromise on aesthetics.
Moreover, garments like swimwear and lingerie are no longer confined to their traditional uses; they have become staples in everyday fashion. Shah suggested, for instance, that swimwear could be worn both on and off the beach, pairing it with an oversized blazer or jacket as an outfit for a night out. Textures derived from natural elements such as tree bark, degraded surfaces, or the flow of water are becoming increasingly popular as customers want a more genuine connection with their surroundings. With this strategy, brands may provide a raw, natural look that makes people appreciate the beauty of “imperfection”.
The future of textile industry lies in a harmonious blend of innovation, sustainability, and cultural sensitivity. By understanding and responding to these evolving trends, businesses can achieve a successful position in the competitive market. https://fashionunited.in/news/fashion/aesthetics-sustainability-and-functionality-the-keys-to-success-in-swimwear-fashion/2024110747385
