Accelerating Textile Recycling

Birla Cellulose—the cellulosic fibres arm of the Aditya Birla Group and a global leader in Man-Made Cellulosic Fibres (MMCF)—has joined hands with Circ, a US-based innovator in textile-to-textile recycling, for a long-term partnership focused on promoting the adoption rate of recycled fibres in the textile industry.
According to the terms of the partnership, around 5000 tons of recycled pulp will be annually purchased by Birla Cellulose for five years from Circ’s first commercial-scale facility. The pulp will be later converted into lyocell staple fibre, thus enhancing the availability of recycled materials while fostering the growth of Circ’s commercial production. “Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry’s commitment to investing in a truly circular economy,” said Peter Majeranowski, CEO of Circ. “Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage.”
Dr Aspi Patel, Chief Technology Officer at Grasim Industries Limited, added, “This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ’s cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy.”
As demand for eco-friendly options grows among brands and consumers, collaboration across the supply chain is essential. By sourcing Circ’s recycled pulp, Birla Cellulose ensures a steady supply of high-quality, sustainable lyocell fibre for its clients, enabling brands and partners to play an active role in advancing a more sustainable global fashion industry.
United in their commitment to circular economy practices, material reuse, and environmental innovation, both companies strive to set new standards in the textile industry, driven by a shared vision for a sustainable future. (1)

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