AMA Herbal Highlights Vegefeel Bio-Based Textile Solutions at Denim & Jeans Expo

AMA Herbal showcased its innovative and eco-friendly VegeFeel bio-based textile solutions at the recent Denim & Jeans Expo in Bengaluru. The event drew significant attention from experts, manufacturers, and textile designers, both from India and abroad.


AMA Herbal presented VegeFeel™, a 100% bio-based, formaldehyde-free de-ironing solution that reduces the need for ironing. This groundbreaking product eliminates harmful chemicals, ensuring safety for both the environment and end-users. VegeFeel™ represents a significant step forward in sustainable textile processing.


Also highlighted was VegeBact-N™, a natural odor-control agent. This solution inhibits the growth of odor-causing bacteria and eliminates up to 99% of harmful microorganisms from fabrics. Made from a blend of plant extracts, VegeBact-N™ offers antimicrobial effects, is biodegradable, and is free from toxic metals and nanoparticles.

International trade representatives from South Korea, Hong Kong, Singapore, the Republic of San Marino, and Italy expressed strong interest in AMA Herbal’s products. They explored the technical aspects and potential collaborations, recognizing the global importance of sustainable textile innovations.


AMA Herbal’s participation in the Denim & Jeans Expo underscores the growing global impact of Indian innovations in sustainable fashion and the increasing demand for eco-friendly solutions within the textile industry. The company’s commitment to bio-based alternatives positions it as a leader in the movement towards a more sustainable future for fashion.

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